2017 was the first year when VR was a consumer reality. Headsets were available from a variety of vendors and at a variety of price points. Commercial markets for design and manufacturing began to adopt VR as a visualization too.
Managing media assets is about far more than storing and finding clips, and cutting-edge MAM and DAM systems are moving to the cloud and taking on VR and 4K.
Check out the new Immersive Video effects in After Effects and Premiere Pro CC 2018 in this tutorial. Including free 360 footage!
Google slowing down technology letting everyone else catch up.
The next step is taking the experience to the living room, and, apparently, Google is not the only company interested. According to a note published by TechCrunch website May this year, Twitter, which had launched its service on Apple TV and other media platforms last Fall, updated the Apple TV app with the ability to watch live 360 videos.
From the stage of F8, Joaquin Quinonero, Facebook’s Director of Applied Machine Learning, described a new technique the company is using to improve the watching experience for 360 videos.
Never before have businesses been able to build billion-dollar valuations in so little time. Never before have incumbent enterprises been able to go out of business so quickly. Disruption is now commonplace, and augmented reality (AR) is emerging as yet another avenue to turn industries on their heads. But what direction will this new technology take?
Thomas Coughlin wrote this great piece for Post Perspective regarding the future of VR
The HPA Tech Retreat, run by the Hollywood Professional Association in association with SMPTE, began with an insightful one-day VR seminar— Integrating Virtual Reality/Augmented Reality into Entertainment Applications. Lucas Wilson from SuperSphere kicked off the sessions and helped with much of the organization of the seminar.
The seminar addressed virtual reality (VR), augmented reality (AR) and mixed reality (MR, a subset of AR where the real world and the digital world interact, like Pokeman Go). As in traditional planar video, 360-degree video still requires a director to tell a story and direct the eye to see what is meant to be seen.
Mocha VR introduces the exciting new capability to work on 360 video projects inside of Avid Media Composer.Mocha VR
New! Mocha VR is a groundbreaking new software tool bringing high-end visual effects and post-production workflows to 360°/VR filmmaking.
