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Tag: 4K

Learn the Truth on 4K, 8K, UHD and HDR

By Jim Bask 0 Comment January 3, 2017

THE TRUTH AND HYPE ON 4K, 8K, UHD AND HDR

Jose Antunes of Provideo Coalition reviewed Paul Turner’s new ebook.

While many see higher resolutions as the sign of better image quality, the truth is that better pixels instead of more pixels may be the way to go. A free e-book entitled The Truth and Hype on 4K, 8K, UHD and HDR explains why.

Beyond 4K most viewers will never appreciate the detail on their TV screens, simply because while image resolutions on screen are unlimited, the human vision is not. So why do we keep running after a moving target like “more resolution”?

This insane quest has one culprit: marketing. Many TV manufacturers have been proclaiming that this will be the year in which higher resolution screens will become the norm. This is similar to what was said about higher frame rate sets a couple of years ago – even though at that time, the only video that could be watched at higher frame rates came from video gaming consoles.

4K images compared

Inventory Alert: Atomos Shogun Studio Now in Stock

By Jim Bask 0 Comment November 28, 2016

Atomos Shogun Studio
Now In Stock!

Harnessing the latest 4K/HD recorder, monitor and playback technologies the Shogun Studio enhances existing HD workflows and provides an affordable rack mount solution for creating 4K Masters.

Epiphan AV.io 4K Review: The BEST USB Capture Card for Price!

By Jim Bask 0 Comment November 7, 2016

Epiphan Video’s AV.io 4K is quite possibly the BEST USB capture card you can buy for the price right now. Let’s find out why. 

Watch the video…

Lexar at Photo Plus Expo 2016

By Jim Bask 0 Comment October 28, 2016

Broadfield Distributing is now a proud partner with Lexar now carrying Lexar products. Broadfield Distributing met with Lexar at their booth at the Photo Plus Expo in New York last week.

Atomos at Photo Plus Expo 2016

By Jim Bask 0 Comment October 26, 2016

Broadfield Distributing met with Atomos at their booth at the Photo Plus Expo in New York last week. Roger Cheow Account Manager showed us around the booth and introduced the new and exciting Shogun Inferno.

Create Virtual Multi-Camera Productions with Epiphan Pearl 2 and a Single 4K Camera

By Jim Bask 0 Comment October 25, 2016

With only a single 4K camera and encoder with 4K capture capabilities, you can easily tap into the power of a traditional multi-camera setup for a fraction of the cost.

Atomos Ships Shogun Inferno 4K 60p HDR Field Monitor

By Jim Bask 0 Comment October 24, 2016

Atomos, the Melbourne-based maker of 4K HDR recorder/monitors and the popular Ninja series of pocket-sized ProRes and DNxHD recorder/monitors, is now shipping its 10-bit 4K 60p HDR Shogun Inferno field monitor for a list price of $1,995.

Atomos Gear: Shogun Inferno Monitor and Recorder

By Jim Bask 0 Comment October 17, 2016

Monitoring and digital-disk capture continue to merge as the new 7″ calibrated Shogun Inferno monitor from Atomos begins shipping. First announced at NAB, the Shogun Inferno will record a variety of 4K formats at up to 60p on the 1500-nit brightness monitor.

Atomos Shogun Inferno is now shipping

By Jim Bask 0 Comment October 17, 2016

The award winning Shogun Inferno – the world’s most advanced monitor recorder – is now shipping, ushering in the exciting new era of 4K 60p HDR filmmaking.

Now Shipping: Atomos Shogun Inferno

By Jim Bask 0 Comment October 13, 2016

“We are selling tomorrow’s 4K 60p HDR technology, today – future-proofing productions at price points that every filmmaker can afford”, said Jeromy Young, CEO and Co-founder of Atomos, “We can’t wait to see the wave of creativity that results from the arsenal of technology we’ve assembled in the Inferno”.