Customers help celebrate Adobe Premiere Pro 25th anniversary at NAB 2017
By Jim Bask
Each year in Las Vegas, the NAB Show attracts more than 100,000 people in the media, entertainment, and technology in
dustries. This year we’re excited to celebrate the 25th anniversary of Adobe Premiere Pro with NAB attendees. To commemorate this milestone, we’ve lined up an impressive roster of customers that includes an Academy Award winner, a visual effects guru, YouTube pioneers, and experts in editing feature films, music videos, and sports content, as well as creators specializing in visual effects, stock video, and audio production.

The process of switching from one NLE to another is not often an easy one. All that muscle memory needs to be re-learned, the tool set is different and in some cases even the conceptual paradigm on which the software operates!
MediaCentral Platform innovations, new products and product enhancements will deliver unprecedented creativity, productivity and efficiency improvements to address the industry’s most pressing business challenges
Avid® (Nasdaq: AVID) today announced the availability of Avid MediaCentral™ | UX Connector for Adobe Premiere Pro CC, enabling Adobe® Premiere® Pro CC users to connect into Avid’s production environment through the Avid MediaCentral™ Platform.
Watch the Bandito Brothers take on Avid NEXIS I Pro across Adobe and Media Composer. As a full-service media company that creates, produces, manages and distributes everything from commercials to big-budget indie films, the Bandito Brothers needed a reliable, yet affordable storage platform that could support their growing workflow needs. We sat down with the Bandito Brothers’ Chief Technology Officer and Senior Director of Post Production to learn how they utilize the Avid NEXIS on various projects and what it means to have a storage solution that can easily integrate with Adobe Premiere Pro and other third-party solutions.