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Customers help celebrate Adobe Premiere Pro 25th anniversary at NAB 2017

By Jim Bask 0 Comment April 19, 2017

Each year in Las Vegas, the NAB Show attracts more than 100,000 people in the media, entertainment, and technology in

dustries. This year we’re excited to celebrate the 25th anniversary of Adobe Premiere Pro with NAB attendees. To commemorate this milestone, we’ve lined up an impressive roster of customers that includes an Academy Award winner, a visual effects guru, YouTube pioneers, and experts in editing feature films, music videos, and sports content, as well as creators specializing in visual effects, stock video, and audio production.

Streamlining HDR Workflows: Dolby Supports Adobe XMP

By Jim Bask 0 Comment March 20, 2017

Adobe XMP is an open standard for metadata, which allows content creators to add labels and settings instructions to media. With the growing power of modern cameras to capture an ever wider range of light and color, XMP offers powerful tools for including supplemental information about images and how they can be displayed, or optimized. With dynamic metadata, light and color settings for media can be adjusted on the fly, for example to apply scene-based creative looks to film content.

25 Years of Adobe Premiere Pro

By Jim Bask 0 Comment March 16, 2017

Premiere Pro has come a long way since its debut 25 years ago. Today, it’s the industry’s leading editing software, empowering filmmakers and all types of video creators to bring their stories to life in film, on television, and on the web.

Tips on Switching Editing Software

By Jim Bask 0 Comment February 27, 2017

The process of switching from one NLE to another is not often an easy one. All that muscle memory needs to be re-learned, the tool set is different and in some cases even the conceptual paradigm on which the software operates!

Adobe® Premiere® Pro runs better on Avid

By Jim Bask 0 Comment February 23, 2017

Avid NEXIS | PRO has the best price per terabyte in the industry

To achieve success, teamwork can get you there faster and easier. You’ll never have a better opportunity to get your hands on insane speed at an unprecedented price. That’s why more Adobe Premiere Pro users are turning to Avid NEXIS | PRO intelligent storage to give them the real-time collaboration, fuss-free file sharing, and competitive edge they need to succeed.

The Editblog’s 2017 NLE Buyer’s Guide

By Jim Bask 0 Comment February 1, 2017

It’s a new year and 2017 is a year unlike any other in terms of the technology we have at our disposal for editing and post-production. The controversy over the new MacBook Pro aside we have very powerful hardware to choose from over a wide range of prices. If you’re in the game to edit then running on that hardware will be non-linear editing software as there’s no way around using an NLE to cut your film, commercial, music video, documentary or story together.

Red Giant is Ready for Adobe CC 2017

By Jim Bask 0 Comment November 7, 2016

Today Adobe announced the release of Adobe CC 2017. It’s full of awesome new features and improvements that we know you are eager to start using.

Avid to Unveil Latest Innovations and New Products at IBC 2016

By Jim Bask 0 Comment September 2, 2016

Avid Media ComposerMediaCentral Platform innovations, new products and product enhancements will deliver unprecedented creativity, productivity and efficiency improvements to address the industry’s most pressing business challenges

Avid Delivers Unparalleled Openness with Adobe Premiere Pro CC through the Avid MediaCentral | UX Connector

By Jim Bask 0 Comment August 5, 2016

Avid Everywhere enables Adobe Premiere Pro CC users to collaborate with Avid users more seamlessly than ever before Avid_Media_Index_UIAvid® (Nasdaq: AVID) today announced the availability of Avid MediaCentral™ | UX Connector for Adobe Premiere Pro CC, enabling Adobe® Premiere® Pro CC users to connect into Avid’s production environment through the Avid MediaCentral™ Platform.

The Bandito Brothers take on NEXIS PRO

By Jim Bask 0 Comment July 13, 2016

Watch the Bandito Brothers take on Avid NEXIS I Pro across Adobe and Media Composer. As a full-service media company that creates, produces, manages and distributes everything from commercials to big-budget indie films, the Bandito Brothers needed a reliable, yet affordable storage platform that could support their growing workflow needs. We sat down with the Bandito Brothers’ Chief Technology Officer and Senior Director of Post Production to learn how they utilize the Avid NEXIS on various projects and what it means to have a storage solution that can easily integrate with Adobe Premiere Pro and other third-party solutions.