From Rebecca Lerner at Forbes The live aspect of events has yet to be replaced by any major medium. Concerts are recorded and major sporting events can be seen live on television but nothing replaces seeing an event live. The same can be said for many festivals and live events that may not be broadcast in…
The technology of the virtual world may impact your business sooner than you think.
Shama Hyder, Founder and CEO of Marketing Zen Group wrote this piece on how VR and AR are changing the digital marketing world.
The future is here. Virtual reality and augmented reality have been blowing minds in the world of gaming for some time now, but there’s a lot more to these cutting-edge technologies than just letting you outrun zombies in a post-apocalyptic world. VR and AR have many other applications – particularly in business and digital marketing.
Never before have businesses been able to build billion-dollar valuations in so little time. Never before have incumbent enterprises been able to go out of business so quickly. Disruption is now commonplace, and augmented reality (AR) is emerging as yet another avenue to turn industries on their heads. But what direction will this new technology take?
In 2017, I expect to see some major improvements in the world of AR and VR headsets, as well as the range and quality of content created for those devices.