Avid was Everywhere at IBC
By Jim Bask
Avid used Amsterdam to showcase its Avid Everywhere platform, with an array of new technologies and products, as well as new partners.
The Avid Everywhere suite of announcements included the usual suspects of Pro Tools and Media Composer but they were a small part of the overall suite of tools Avid had to show.
Avid introduces at IBC 2016 new product innovations, delivering on the promises of the Avid Everywhere concept. The aim is to help address major industry challenges.