Avid Technology is expanding AI integration inside professional post-production workflows through a new multi-year partnership with Google Cloud. The collaboration brings Google Gemini models and Vertex AI directly into Avid […]
With Media Composer 2025.12, Avid is introducing a new Extensions ecosystem designed to simplify post-production workflows and reduce the operational overhead surrounding editorial. Instead of relying on separate applications for […]
In this article by Kate Large for Red Shark News, Pro Sound Effects has introduced a native sound effects panel for Avid Media Composer, giving editors direct access to a massive library of over 1.2 million licensed sound effects without leaving the editing timeline.
In this article by Jose Antunes for ProVideo Coalition, Avid Technology announces a strategic collaboration with Google Cloud to integrate advanced agentic AI into its production tools, with demonstrations planned for NAB Show 2026.
Avid is excited to announce the Avid Creator Days Sale, a special annual promotion designed to empower creativity through the industry’s leading audio, video, and music creation solutions.
From 11/3 until 12/31/25 you can save 33% ($178.20) on Avid Media Composer Ultimate Subscription 1-Year! Contact your Broadfield sales rep at 800-634-5178 for more information on this great holiday sale!
Mineola, NY – May 16, 2025 – Broadfield Distributing, Inc. is excited to announce its participation at the DVG Integral Prime event on Tuesday, May 20, 2025, at the Virginia […]
As artificial intelligence continues to evolve, top NLE platforms like Final Cut Pro and Adobe Premiere Pro are integrating AI and machine learning features that streamline workflows without taking creative […]
At the NAB Show 2025, Avid made a bold statement about the future of news production: one that was fast, flexible, and built for the digital age, as described in […]
In this article, Avid goes over stepping into the future of post-production with a major update to its Media Composer platform and a new cloud-based production framework powered by AWS. […]