In this article from Panasonic, the company explores the role of business collaboration in creating cutting-edge immersive experiences. Throughout history, humans have responded strongly to visual stimuli, and today, advanced audiovisual (AV) technology plays a crucial role in enhancing engagement across entertainment, education, and business.
Rapidly evolving technology and audience behavior make it critical for broadcasters to stay at the forefront of technology. Yet current technology solutions, deployment models and upgrade cycles make this a complex, cumbersome and costly goal.
Content creators no longer have the power to dictate when, where, and how consumers enjoy media. Not only are today’s consumers more sophisticated than ever; they’re empowered to create and consume content anywhere, anytime, through any device and in any format. The proliferation of multiple formats, distribution channels, and devices has increased the cost and complexity of monetizing assets, as well as competition for a share of the consumer’s wallet and viewership.