Avid’s long-planned shift in product strategy reached a major milestone this week with the release of a new, streamlined and fully web-accessible version of the company’s MediaCentral enterprise software suite for media production and management.
Demand for on-prem encoding is waning, and vendors are responding with innovative hybrid approaches that offer the best of on-prem and the cloud.
The media and entertainment industry is experiencing a major disruption as consumer viewing habits shift to anytime access to content delivered on any device, anywhere.
As a global technology and multimedia company, Avid Technology serves a lucrative set of clientele that includes 9 out of the top 10 international news networks, 4 out of the 5 largest US station groups, every “Best Picture” nominee at the Oscars, and every major sporting event. With the help of Microsoft and the power of cloud collaboration, Avid is making big changes in the way their customers create, distribute, and monetize digital content.
