Imagine your company has plans to host a conference. No one has confirmed a venue, booked travel or rooms for guest speakers, arranged for catering – and the conference is tomorrow. Yet no one’s sweating any of it because none of that stuff matters when your conference is virtual.
More and more enterprises are using live video as part of their internal and external communications strategies. According to Kaltura’s State of Video in the Enterprise 2018 report, webcasting has become a regular practice, especially for large organizations. The report states that 76% of large companies go live at least once per year, 46% average at least one live stream per month, and 27% average at least one stream a week. The notion is backed up by LinkedIn, which recently added a live video feature to the platform.