Rethinking Commercial & Technology Deployment Models for Success
By Jim Bask
Rapidly evolving technology and audience behavior make it critical for broadcasters to stay at the forefront of technology. Yet current technology solutions, deployment models and upgrade cycles make this a complex, cumbersome and costly goal.
Content creators no longer have the power to dictate when, where, and how consumers enjoy media. Not only are today’s consumers more sophisticated than ever; they’re empowered to create and consume content anywhere, anytime, through any device and in any format. The proliferation of multiple formats, distribution channels, and devices has increased the cost and complexity of monetizing assets, as well as competition for a share of the consumer’s wallet and viewership.