In an article by Oliver Peters for the DigitalFilms website, the author discusses the recent acquisition of Avid Technology by private equity firm STG. The deal, announced on August 9, 2023, will transition Avid from a publicly traded to a private company, offering stockholders a premium over the low share price reported in May. However, this price is lower than the company’s high point over the past year.
Avid recently posted their first article in an exclusive Avid series on artificial intelligence (AI) and new technologies. Avid is tapping into the power of these emerging technologies to innovate and support their customers.
Today, Adobe (Nasdaq:ADBE) announced that its video editing and collaboration tools are the most popular with Sundance Film Festival filmmakers – for the fifth year in a row. This year’s annual Sundance Institute survey found that over two-thirds (67%) of Sundance films used Adobe Premiere Pro or Frame.io to bring their stories to life
The never ending quest for content continues in 2023, and Avid has developments that production professionals can look forward to. VP of Product Management at Avid, David Colantuoni, speaks with Creative COW to outline the moves toward efficiency within Nexis Edge, Media Composer, and Pro Tools that won’t require editors to stop work for re-training.
VEGAS has announced the latest update in its VEGAS Pro Video editing software. This adds many new exciting features, along with some updates and bug fixes, to VEGAS Pro editing software. Pete Tomkies at Videomaker wrote a great article discussing the most notable features in the new VEGAS Pro 19 editing software.
Mango Street has uploaded the beginnings of an amazing masterclass that could be used to help editors create a better workflow for themselves.
Avid introduces its brand new subscription service, Edit on Demand! Edit on Demand is ideal for creation teams in film, video, and broadcast to quickly turn on secure virtual post […]
In the past, you could really only edit video on a desktop computer — laptops just weren’t up to speed in the editing realm. They didn’t have the horsepower to get renders out in a manageable fashion, and trying to edit on them was (and still is for underpowered laptops) a complete hassle. But, with the advent of new, more powerful computer parts available to consumers — such as implemented SSDs and slimmer GPUs — laptops are now a viable option for professional editors.
Before we get started, let’s all agree on some things. First, editing tools do not cut great stories all by themselves—editors do. Second, great editors can be found in a lot of places outside of Hollywood. Third, editors should never think they will only need to learn one tool to build a long, successful career.
Editing platforms are constantly competing with each other for supremacy in post production and the war rages on. The best way for these companies to stay ahead of the competition is to stay ahead of the trends.