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Tag: Editing

Learn the Truth on 4K, 8K, UHD and HDR

By Jim Bask 0 Comment January 3, 2017

THE TRUTH AND HYPE ON 4K, 8K, UHD AND HDR

Jose Antunes of Provideo Coalition reviewed Paul Turner’s new ebook.

While many see higher resolutions as the sign of better image quality, the truth is that better pixels instead of more pixels may be the way to go. A free e-book entitled The Truth and Hype on 4K, 8K, UHD and HDR explains why.

Beyond 4K most viewers will never appreciate the detail on their TV screens, simply because while image resolutions on screen are unlimited, the human vision is not. So why do we keep running after a moving target like “more resolution”?

This insane quest has one culprit: marketing. Many TV manufacturers have been proclaiming that this will be the year in which higher resolution screens will become the norm. This is similar to what was said about higher frame rate sets a couple of years ago – even though at that time, the only video that could be watched at higher frame rates came from video gaming consoles.

4K images compared

Avid CEO: What Does 2017 Hold for the Media Industry?

By Jim Bask 0 Comment December 30, 2016

 

As the year draws to an end, we’re looking ahead to what 2017 has in store for us, our customers, and the wider industry.

AVID FUTURE

Jabez Olssen on Editing “Rogue One”

By Jim Bask 0 Comment December 19, 2016

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Jabez Olssen has had a career any editor would be envious of, from his first assistant editor gig on Lord of the Rings: Fellowship of the Ring. He also edited The Lovely Bones, all three Hobbit movies and, most recently, Rogue One: A Star Wars Story. And as an additional editor got to work with the legendary editor, Michael Kahn, for director Steven Spielberg, editing The Adventures of Tintin.

Avid Announces Major Enhancements to Executive Team to Prepare for Growth Phase

By Jim Bask 0 Comment December 6, 2016

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Avid® (Nasdaq: AVID) today announced several key changes to the company’s executive leadership team related to refinement of its organizational structure in order to drive a stronger customer-centric focus of the company, and in anticipation of completing its transformation by the end of Q2 2017 and preparing to shift towards its growth phase in the second half of 2017.

BorisFX BCC 10 review

By Jim Bask 0 Comment November 30, 2016

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Boris Continuum Complete (BCC) by BorisFX is the epitome of the term “Swiss Army knife” when it comes to talking about plug-ins. Most editors will pick this package over others, if they can only have one toolkit to cover a diverse range of picture enhancements.

Avid Continues to Inspire Students at SCAD’s Acclaimed Savannah Film Fest

By Jim Bask 0 Comment November 28, 2016

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Avid was once again a proud sponsor of the 2016 Savannah Film Festival, a prestigious affair that brings together award-winning film professionals and emerging student talent for eight days of screenings, workshops, panels and lectures.

User Story: Firefly Cinema Enables On-Set to Edit Suite Color Workflow

By Jim Bask 0 Comment November 23, 2016

(Paris, France–November 14, 2016) Firefly Cinema, a developer of affordable color grading and dailies processing applications, today announced that its entire suite of solutions was used on Radu Mihaileanu’s latest feature film, A History of Love, to manage the digital cinema color workflow, from on-set dailies through to the finishing suite, ensuring a consistent color process throughout the production and post production of the movie.

Firefly Cinema Enables On-Set to Edit Suite Color Workflow for Radu Mihaileanu’s A History of Love

By Jim Bask 0 Comment November 21, 2016

Firefly Cinema Enables On-Set to Edit Suite Color Workflow for Radu Mihaileanu’s A History of Love    

Firefly Cinema, a developer of affordable color grading and dailies processing applications, today announced that its entire suite of solutions was used on Radu Mihaileanu’s latest feature film, A History of Love, to manage the digital cinema color workflow, from on-set dailies through to the finishing suite, ensuring a consistent color process throughout the production and post production of the movie. 

Avid Sponsors Education and Technology at SMPTE 2016

By Jim Bask 0 Comment November 18, 2016

Avid underscored two of its most important commitments – its commitment to education, and its commitment to emerging technologies – through a robust sponsorship of this year’s SMPTE (Society of Motion Picture & Television Engineers) Conference & Exhibition in Hollywood, CA. 

Firefly, Color grading with French Tone

By Jim Bask 0 Comment November 17, 2016

FireFly is not just the name of a popular western space opera, it’s also the name of a series of tools for cinematographers. Used in films as the recent History of Love…