Three Reasons Why I Attend Avid Connect Every Year
By Jim Bask
I have attended Avid Connect, the world’s greatest gathering of professionals in the media industry, since its inception in 2014. Similarly to previous years, I was quick to save my spot for 2017. As the head of audio post at SpotBot, Inc., and a passionate music composer and engineer, I find this conference valuable for many reasons, but most of all for inspiration, knowledge, and networking.

It seems that nonlinear editing systems, like Adobe Premiere, Apple FCP X, Lightworks, Vegas and Blackmagic Resolve are being updated almost weekly. At first, I was overjoyed with the frequent updates. It got to the point where I would see a new codec released on a Monday and by Friday you could edit with it (maybe a slight exaggeration, but pretty close to the truth). Unfortunately, this didn’t always mean the updates would work.
Avid sponsored the annual ACE EditFest in London this summer and had the chance to sit down with a must-see panel of talented editors. Our new Making The Cut blog series features award–winning editors discussing their craft, their workflows, creative processes and upcoming projects in an exclusive and intimate setting.

