Remote working has become the new normal due to Covid-19 and it seems like it will be here for a while. The enforced self distancing has made an positive impact on creative industries and are predicted to do so in the future.
Introducing the Varsity Sports Bundles from SimplyLive, the company that is re-defining the way live multi-camera shows are produced with intuitive and ultra-efficient production tools.
Breaking boundaries, pushing the limits and going “Over the Top” as they say in the industry is increasingly becoming the best way for businesses to break out make authentic connections with customers. Authenticity has always been at the core of most successful businesses but how does “Authenticity” translate in a world of online communications? Live streaming has become the that connection point between online audiences and businesses where the message is able to feel “true” in a world full of fake news and gimmicks.
Harvey Cossell, Head of Strategy of CMO by Adobe, created this article on how livestreaming can alter your brand.
On 6 January 2016, a puddle formed in Newcastle. It was 1.5 metres wide and blocked a popular pedestrian route, making it difficult for pedestrians to get across. So far, so innocuous.
But when a local marketing agency pointed a camera at it and livestreamed people’s often comedic efforts to cross this harmless puddle, it attracted an audience of almost 20,000 viewers on Periscope and became an instant online sensation.
An interview from the 2016 NAB Show New York with Gary Bettan. In this interview Gary chats with us about the NAB New York Show and the expansion of Broadcast & Live Streaming Solutions seen at the show.