Why Livestreaming Could Transform Your Brand
By Jim Bask
Harvey Cossell, Head of Strategy of CMO by Adobe, created this article on how livestreaming can alter your brand.
On 6 January 2016, a puddle formed in Newcastle. It was 1.5 metres wide and blocked a popular pedestrian route, making it difficult for pedestrians to get across. So far, so innocuous.
But when a local marketing agency pointed a camera at it and livestreamed people’s often comedic efforts to cross this harmless puddle, it attracted an audience of almost 20,000 viewers on Periscope and became an instant online sensation.
The 
