Accelerate Your Complete End-to-End 4K Workflow — Avid MediaCentral for Post at IBC 2017
By Jim Bask
It’s no exaggeration, although it might be a little clichéd, to say that we are currently enjoying a golden age of TV. Or, to be more precise, a golden age of content, with the advent of mobile devices creating more viewing options. Conventional broadcasters are upping their game to compete with new-kids-on-the-block Netflix, Google and Amazon, who in turn are investing heavily in original series production. Who knew? Despite fears about how the online interlopers might disturb the broadcast equilibrium, it appears that the entertainment industry isn’t a zero sum game.
WGBH has connected all of its edit suites and mixing rooms—including 45 
A new multi-year partnership with Microsoft that will bring more Avid services to the cloud was touted as the “final piece” of Avid’s transformed product strategy by CEO Louis Hernandez Jr. in a conference call today reporting the company’s Q1 2017 results.
In the 21 years since the inaugural NAB Show, the event has heralded many advances and an incredible transformation in digital broadcast technology. But according to 
