Covid-19 has undeniably changed the landscape of Media and Entertainment, but what will the lasting effect be? Likely, many elements have changed in a way that will not reverse when the world moves on from Covid.
Editors and post production professionals should not be an island- Avid themselves recently released a great article detailing how editors can create hybrid workflows, utilizing the best of Media Composer and Adobe Premiere Pro.
Avid® (Nasdaq: AVID) today announced a major new release of its flagship Avid Media Composer® 2020 video editing software. Designed to give storytellers at all levels the most powerful solution for more creative freedom and workflow flexibility, Media Composer 2020 includes a redesigned customizable user interface, a new Universal Media Engine, finishing and delivery tools, and support for Apple ProRes for Windows and Catalina, among many other enhancements.
Avid recently created a fantastic webinar with Michael Krulik, going through one of the most recent updates to Avid Media Composer. The webinar goes over the new interface, Media Composer Engine and more.
Technology is a massive cost center—absolutely necessary, but a cost center nevertheless. It’s also one of the hardest budget items to argue for in tough economic times: if the tech still works, can’t an upgrade wait? The SaaS model lets you mitigate some of those costs by incentivizing multiyear subscriptions, but even yearlong or month-to-month subscriptions can save money.
Cloud computing has dominated the IT conversation for many years now, but the media and entertainment industry has lagged behind. While the past few years have seen a handful of innovators migrating certain workflows to the cloud, it took a disaster on the scale of the global coronavirus pandemic for the broader industry to seriously consider what cloud solutions could do for media production.
Avid Media Composer is the best set of video edition and production tools on the planet. And with the latest update, it just got better. Users now have access to Media Composer 2020.4.
The article also announced the new Media Composer 2019.12, with even more finishing and color management capabilities, as well as broader format support, updates to the Universal Media Engine, and better workflow efficiency.
Since it launched in June 2019, the new Media Composer has been turning heads wherever it goes. Whether it’s the sleek, responsive new interface, the faster performance, or the impressive host of new finishing tools and format support, it’s got something for everybody.
All-new Media Composer, more powerful MediaCentral and seamless NEXIS cloud storage among innovations premiering for European TV and film professionals