If you work in media, it’s likely you’ve heard this sentiment preached repeatedly over the past few years. Rapidly advancing technology has empowered creatives and increased audience demand. Content needs to be created faster, in larger volumes, and in higher quality to meet more sophisticated viewer expectations. Workflows designed for singular platform delivery are no longer viable.
The new iteration of MediaCentral “enables customers to create better content faster, deliver to more outlets and devices, and maximise the value of their media. Customers also benefit from MediaCentral | Cloud UX, Avid’s responsive and intuitive user interface that makes it easy to search, access, edit, collaborate, and publish content from the ultimate convenience of any workstation, laptop, or mobile device they choose.”
Avid’s long-planned shift in product strategy reached a major milestone this week with the release of a new, streamlined and fully web-accessible version of the company’s MediaCentral enterprise software suite for media production and management.
Demand for on-prem encoding is waning, and vendors are responding with innovative hybrid approaches that offer the best of on-prem and the cloud.
It used to be so simple. Get breaking news on air first, and you beat the competition. But now, audiences expect to stay current on breaking news using apps or social media on their mobile devices, looking online using a computer, or watching TV. The race to break news first now demands instant distribution on a wide array of platforms, each with its own parameters and delivery standards.
Media management might seem like a boring topic. Which it is, until it isn’t. In the grand tradition of filmmaking — which is to say, giving a job with an incredibly high level of responsibility to one of the lowest paid positions on set (see: loader) — media management can be a great way to get on set, or at least near it if you’re starting out in the industry (even if that’s a “temporary offload location” set up inside an establishment whose name begin with “Star” and ends with “bucks”).
With up to 1TB capacity, the new GNARBOX 2.0 SSD allows you to backup and edit photos and videos anywhere. The project reached its $75,000 goal in just 39 minutes!
The media and entertainment industry is experiencing a major disruption as consumer viewing habits shift to anytime access to content delivered on any device, anywhere.
In this tutorial video, you’ll see how MediaCentral makes it easy to search for and find the media you need, regardless of where on your network the media is located, while you’re working anywhere on any device.
First look at the new LaCie DJI Copilot BOSS external hard drive for travel and content creators (No Laptop Needed).