Avid and Adobe Collaborate for Easier Editing Workflows
By Adam Noyes
Avid is continuously working to make better, easier and more efficient workflows for it’s editors. Recently the folks at Avid collaborated with Adobe to do just that.
Avid is continuously working to make better, easier and more efficient workflows for it’s editors. Recently the folks at Avid collaborated with Adobe to do just that.
Now more than ever, you need to quickly and continuously deliver compelling content to keep audiences engaged. Attract and retain more viewers with high-quality, relevant content they can access fast, anywhere they roam. But if you have gaps in your processes that throttle workflow efficiency, lagging behind the competition will mean missed chances for audience loyalty and growth.
Avid has forged the path toward implementation of Artificial Intelligence in post-production, and their use of AI is just beginning.
If you work in media, it’s likely you’ve heard this sentiment preached repeatedly over the past few years. Rapidly advancing technology has empowered creatives and increased audience demand. Content needs to be created faster, in larger volumes, and in higher quality to meet more sophisticated viewer expectations. Workflows designed for singular platform delivery are no longer viable.
The new iteration of MediaCentral “enables customers to create better content faster, deliver to more outlets and devices, and maximise the value of their media. Customers also benefit from MediaCentral | Cloud UX, Avid’s responsive and intuitive user interface that makes it easy to search, access, edit, collaborate, and publish content from the ultimate convenience of any workstation, laptop, or mobile device they choose.”
Inventory Alert! Avid NEXIS PRO Shared Storage is in stock and available at Broadfield! Plus, New Workflow Module for Media Composer with Avid NEXIS workspaces.
Avid’s long-planned shift in product strategy reached a major milestone this week with the release of a new, streamlined and fully web-accessible version of the company’s MediaCentral enterprise software suite for media production and management.
It used to be so simple. Get breaking news on air first, and you beat the competition. But now, audiences expect to stay current on breaking news using apps or social media on their mobile devices, looking online using a computer, or watching TV. The race to break news first now demands instant distribution on a wide array of platforms, each with its own parameters and delivery standards.
Avid’s past, present and future has, is and always will be about helping creative people play together. Even 27 years ago, when the original Avid1/Media Composer was released, it was all about collaboration. Back then, the big technological breakthrough that took place was the ability to get 30 highly compressed frames playing from a hard disk in a single second.
MediaCentral gives creative teams of all sizes the power to create and deliver more content in shorter timeframes. It accelerates every part of the workflow and is the only media platform that integrates newsroom, sports, post, and live production workflows into a single scalable user experience. It delivers the same high performance and reliability whether you have a small team of two or a global media enterprise with hundreds of distributed contributors.