Avid to Unveil Latest Innovations and New Products at IBC 2016
By Jim Bask
MediaCentral Platform innovations, new products and product enhancements will deliver unprecedented creativity, productivity and efficiency improvements to address the industry’s most pressing business challenges

Avid® (Nasdaq: AVID) today announced the availability of Avid MediaCentral™ | UX Connector for Adobe Premiere Pro CC, enabling Adobe® Premiere® Pro CC users to connect into Avid’s production environment through the Avid MediaCentral™ Platform.