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7 Year Update! The Truth About Video Editing Software in Hollywood

By Jennifer P 0 Comment October 8, 2024

In his YouTube video, MichaelKammes goes over what video editing software Hollywood uses for film and television. He revisits his video from 7 years ago where he reviews what’s changes since he last discussed this topic in 2017. He goes over how Hollywood has evolved since then, including changes in three big editing solutions. He goes through editing programs such as Avid Media Composer, Adobe Premiere Pro, Apple Final Cut Pro, Blackmagic Design DaVinci Resolve, and more.

Avid Media Composer Ultimate Dealer Pricing Changes

By Jennifer P 0 Comment May 1, 2024

Increased dealer margins for subscription licenses now available for all Authorized and Elite Avid Dealers. Call your Broadfield sales rep today or go to www.broadfield.com and login for your authorized pricing level.

Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video

By Jennifer P 0 Comment April 24, 2024

Coming to PremierePro in 2024: revolutionary GenerativeAI features like Object Addition, Object Removal, and Generative Extend

Avid Media Composer User Settings —Transitioning From Adobe Premiere Pro

By Jennifer P 0 Comment April 16, 2024

In this video from Avid on YouTube, they show us how to make the transition from Adobe Premiere Pro easier by choosing the “Transitioning from Adobe Premiere Pro” selection when creating a new User Profile in Avid Media Composer. The UI changes to look like Premiere Pro and the keyboard layout adjusts to the Premiere default keys as well.

How Premiere Pro’s Text-Based Editing Transformed My Filmmaking

By Jennifer P 0 Comment October 30, 2023

In her blog post for Frame.io Insider, Sandra Lucille discusses the challenges documentary editors face and the transformative impact of Adobe Premiere Pro’s new Text-Based Editing feature. Documentary editors, responsible for crafting narratives from vast amounts of footage, audio, and interviews, often relied on time-consuming and inefficient methods for selecting sound bites and creating a storyline.

Speeding Up Avid Media Composer

By Jennifer P 0 Comment October 16, 2023

In Scott Simmons’ recent blog post for ProVideoCoalition, the author delves into the intricacies of speeding up the editing process within Avid Media Composer, a widely used video editing software in the industry.

The Future of Avid, Round 2

By Jennifer P 0 Comment October 10, 2023

In an article by Oliver Peters for the DigitalFilms website, the author discusses the recent acquisition of Avid Technology by private equity firm STG. The deal, announced on August 9, 2023, will transition Avid from a publicly traded to a private company, offering stockholders a premium over the low share price reported in May. However, this price is lower than the company’s high point over the past year.

Atomos Announces Adobe Premiere Pro Extension for browser based Atomos Edit

By Jennifer P 0 Comment September 14, 2023

We are excited to inform you that Atomos has developed an Adobe Premiere Pro Extension for Atomos Edit where Atomos’ browser-based NLE appears as a panel directly inside Premiere Pro.

Avid and the Future of AI: Faster Media Creation & What’s Coming

By Jennifer P 0 Comment July 17, 2023

Avid recently posted their first article in an exclusive Avid series on artificial intelligence (AI) and new technologies. Avid is tapping into the power of these emerging technologies to innovate and support their customers.

Avid’s Outlook on Production Trends and Workflow Improvements in 2023, with Dave Colantuoni

By Jennifer P 0 Comment January 24, 2023

The never ending quest for content continues in 2023, and Avid has developments that production professionals can look forward to. VP of Product Management at Avid, David Colantuoni, speaks with Creative COW to outline the moves toward efficiency within Nexis Edge, Media Composer, and Pro Tools that won’t require editors to stop work for re-training.