At the NAB Show 2025, Avid made a bold statement about the future of news production: one that was fast, flexible, and built for the digital age, as described in […]
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In this article by Kevin P. McAuliffe for ProVideo Coalition, the author explores the evolution of Avid’s Titler+ tool and makes a case for overcoming the initial negative perceptions surrounding it.
An ACE Eddie Award-winning editor, producer, and director, Myron Kerstein is a master of shaping a film’s rhythm and flow. Hear how even in a film that dazzles with flying monkeys, magical shoes, and extraordinary spectacle, he believes it’s the human moments between Glinda and Elphaba that truly move the audience
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Coming to PremierePro in 2024: revolutionary GenerativeAI features like Object Addition, Object Removal, and Generative Extend
In this video from Avid on YouTube, they show us how to make the transition from Adobe Premiere Pro easier by choosing the “Transitioning from Adobe Premiere Pro” selection when creating a new User Profile in Avid Media Composer. The UI changes to look like Premiere Pro and the keyboard layout adjusts to the Premiere default keys as well.
In her blog post for Frame.io Insider, Sandra Lucille discusses the challenges documentary editors face and the transformative impact of Adobe Premiere Pro’s new Text-Based Editing feature. Documentary editors, responsible for crafting narratives from vast amounts of footage, audio, and interviews, often relied on time-consuming and inefficient methods for selecting sound bites and creating a storyline.
In Scott Simmons’ recent blog post for ProVideoCoalition, the author delves into the intricacies of speeding up the editing process within Avid Media Composer, a widely used video editing software in the industry.
In an article by Oliver Peters for the DigitalFilms website, the author discusses the recent acquisition of Avid Technology by private equity firm STG. The deal, announced on August 9, 2023, will transition Avid from a publicly traded to a private company, offering stockholders a premium over the low share price reported in May. However, this price is lower than the company’s high point over the past year.