Making the grade in HDR
By Jim Bask
With more dramas and films now delivering in HDR, IBC365 asks leading colourists to reveal all about the pros and cons of grading in the format.
Tag: Post Production
The MediaCentral Solution: Creating Content Through Connectivity
By Jim Bask
If you work in media, it’s likely you’ve heard this sentiment preached repeatedly over the past few years. Rapidly advancing technology has empowered creatives and increased audience demand. Content needs to be created faster, in larger volumes, and in higher quality to meet more sophisticated viewer expectations. Workflows designed for singular platform delivery are no longer viable.
Play Together — Avid MediaCentral | Editorial Management
By Jim Bask
Avid’s past, present and future has, is and always will be about helping creative people play together. Even 27 years ago, when the original Avid1/Media Composer was released, it was all about collaboration. Back then, the big technological breakthrough that took place was the ability to get 30 highly compressed frames playing from a hard disk in a single second.
InBroadcast @ BCA2018: Avid – Craig Wilson
By Jim Bask
MediaCentral gives creative teams of all sizes the power to create and deliver more content in shorter timeframes. It accelerates every part of the workflow and is the only media platform that integrates newsroom, sports, post, and live production workflows into a single scalable user experience. It delivers the same high performance and reliability whether you have a small team of two or a global media enterprise with hundreds of distributed contributors.
The 5 Top Editing Gadgets on the Market Right Now
By Jim Bask
Looking to speed up your editing workflow? Check out these five gadgets that offer shortcuts you never thought were possible.
Cinegear 2018: G-Technology and how SSDs are transforming post production
By Jim Bask
Commander of Intergalactic Business Development, Michael Gitig (yes, that is his real job title!) talks to us about the current state of SSDs and on set workflows in todays production world.
Why is ProRes RAW So Exciting to Creative Professionals?
By Jim Bask
Apple ProRes is one of the most respected codecs in the film industry, especially for creative professionals. For years, the codec has been an industry standard that provides filmmakers with the ability to compress their high-quality footage into a format that’s easily editable in demanding post-production workflows.
New Promotion Alert! Avid Artist | DNxIV $300 off Instant Rebate
By Jim Bask
Avid Artist | DNxIV $300 off Instant Rebate PLUS Avid ISIS / NEXIS Trade-Up Offer
NAB Reflections: Avid’s Ray Thompson on MediaCentral’s Next Steps
By Jim Bask
Avid Technology hit NAB 2018 with relatively new CEO Jeff Rosica (he had been president since 2016) and its MediaCentral platform, which was running for the first time alongside on-demand cloud services and features based on artificial intelligence.
ProRes RAW Explained – Plus Footage
By Jim Bask
At this NAB show, we caught up with Atomos’ Jeromy Young and he walks us through the brand new ProRes RAW format and everything there is to know about it. Let’s dive right in!