Apple ProRes is one of the most respected codecs in the film industry, especially for creative professionals. For years, the codec has been an industry standard that provides filmmakers with the ability to compress their high-quality footage into a format that’s easily editable in demanding post-production workflows.
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Avid Technology hit NAB 2018 with relatively new CEO Jeff Rosica (he had been president since 2016) and its MediaCentral platform, which was running for the first time alongside on-demand cloud services and features based on artificial intelligence.
At this NAB show, we caught up with Atomos’ Jeromy Young and he walks us through the brand new ProRes RAW format and everything there is to know about it. Let’s dive right in!
The growth in connected consumer TVs and mobile devices, combined with more affordable and faster broadband coverage, is rapidly making 4K/UHD content ubiquitous. Post production studios are upping their game and equipping their facilities for 4K/UHD but there are other factors at play which make modern-day post production more challenging than it’s ever been.
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Post production workflow expert Michael Kammes debunks five common misconceptions in post, including – storage is the same as capacity, transcode is required prior to YouTube uploads and that log and HDR are the same thing
Content creators in the field need a reliable and fast storage solution that can handle demanding workflows of 4K and beyond, with the ability to easily move and capture footage from location to location. Not being able to move data quickly and reliably to the next stage of the workflow is one of the biggest pain points in video production.
Continuum, Sapphire, and Mocha will be in Las Vegas for the 2018 NAB Show. Boris FX will also reveal the new version of Particle Illusion and debut the Boris FX App Manager.
When I started 20 years ago, post production was still very much a film medium, characterized by flatbed editing machines, film bins and racks of workprint. Then came the transition to videotape as a film replacement, and, as world events and the influence of file-based news cameras brought data capture into acceptance, tape was superseded by file-based post.