The growth in connected consumer TVs and mobile devices, combined with more affordable and faster broadband coverage, is rapidly making 4K/UHD content ubiquitous. Post production studios are upping their game and equipping their facilities for 4K/UHD but there are other factors at play which make modern-day post production more challenging than it’s ever been.
Red Giant’s Spring Sale starts tomorrow! 24 Hour flash sale begins Tuesday, Apr. 24th, 2018 at 11am EDT (8am PDT) and ends on Wednesday, Apr. 25th, 2018 at 11am EDT (8am PDT)
Post production workflow expert Michael Kammes debunks five common misconceptions in post, including – storage is the same as capacity, transcode is required prior to YouTube uploads and that log and HDR are the same thing
Content creators in the field need a reliable and fast storage solution that can handle demanding workflows of 4K and beyond, with the ability to easily move and capture footage from location to location. Not being able to move data quickly and reliably to the next stage of the workflow is one of the biggest pain points in video production.
Continuum, Sapphire, and Mocha will be in Las Vegas for the 2018 NAB Show. Boris FX will also reveal the new version of Particle Illusion and debut the Boris FX App Manager.
When I started 20 years ago, post production was still very much a film medium, characterized by flatbed editing machines, film bins and racks of workprint. Then came the transition to videotape as a film replacement, and, as world events and the influence of file-based news cameras brought data capture into acceptance, tape was superseded by file-based post.
Post production work can be demanding when it comes to storage. With that, collaboration can also become affected which can have an impact on the general workflow. Lately it seems shared storage and/or working off a network or a cloud-type service has been able to improve this kind of work as many post houses have…
So, we decided to move to DNxHR. DNxHR is the new codec family developed by the engineers at Avid. After years relying on ProRes for our post-production workflows, we are jumping ship… but it’s no big deal. Really! Here’s a little article that explains why we are embracing this new technology and why you should too.
The Staff at No Film School, created a great video of NAB 2017 focusing on the changes in post production.
The NAB Live Show produced by Broadcast Beat met with Jeff Rosica of Avid for this great interview!