New Promotion Alert! Avid Artist | DNxIV $300 off Instant Rebate
By Jim Bask
Avid Artist | DNxIV $300 off Instant Rebate PLUS Avid ISIS / NEXIS Trade-Up Offer
Tag: Post Production
NAB Reflections: Avid’s Ray Thompson on MediaCentral’s Next Steps
By Jim Bask
Avid Technology hit NAB 2018 with relatively new CEO Jeff Rosica (he had been president since 2016) and its MediaCentral platform, which was running for the first time alongside on-demand cloud services and features based on artificial intelligence.
ProRes RAW Explained – Plus Footage
By Jim Bask
At this NAB show, we caught up with Atomos’ Jeromy Young and he walks us through the brand new ProRes RAW format and everything there is to know about it. Let’s dive right in!
Meeting the Needs of Modern-day Post Production with MediaCentral | Editorial Management
By Jim Bask
The growth in connected consumer TVs and mobile devices, combined with more affordable and faster broadband coverage, is rapidly making 4K/UHD content ubiquitous. Post production studios are upping their game and equipping their facilities for 4K/UHD but there are other factors at play which make modern-day post production more challenging than it’s ever been.
New Promotion Alert! Red Giant 24hr Sale 30% Off Everything Starts Tomorrow
By Jim Bask
Red Giant’s Spring Sale starts tomorrow! 24 Hour flash sale begins Tuesday, Apr. 24th, 2018 at 11am EDT (8am PDT) and ends on Wednesday, Apr. 25th, 2018 at 11am EDT (8am PDT)
Debunking Post Production Myths | LAPPG
By Jim Bask
Post production workflow expert Michael Kammes debunks five common misconceptions in post, including – storage is the same as capacity, transcode is required prior to YouTube uploads and that log and HDR are the same thing
The Most Demanding On-Location Film and Video Production Workflows Need the New, Fast and Reliable G-SPEED™ Shuttle
By Jim Bask
Content creators in the field need a reliable and fast storage solution that can handle demanding workflows of 4K and beyond, with the ability to easily move and capture footage from location to location. Not being able to move data quickly and reliably to the next stage of the workflow is one of the biggest pain points in video production.
Boris FX relaunches Particle Illusion at NAB 2018
By Jim Bask
Continuum, Sapphire, and Mocha will be in Las Vegas for the 2018 NAB Show. Boris FX will also reveal the new version of Particle Illusion and debut the Boris FX App Manager.
A Day (and Night) in the Life of File-Based Pos
By Jim Bask
When I started 20 years ago, post production was still very much a film medium, characterized by flatbed editing machines, film bins and racks of workprint. Then came the transition to videotape as a film replacement, and, as world events and the influence of file-based news cameras brought data capture into acceptance, tape was superseded by file-based post.
Avid at IBC with New Post Workflows Based on MediaCentral
By Adam Noyes
Post production work can be demanding when it comes to storage. With that, collaboration can also become affected which can have an impact on the general workflow. Lately it seems shared storage and/or working off a network or a cloud-type service has been able to improve this kind of work as many post houses have…