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Tag: Sapphire

Learning Sapphire Builder for Media Composer: Part I

By Jim Bask 0 Comment February 6, 2018

Kevin P. McAuliffe, Avid trainer and Senior Editor, takes you on an introductory tour of S_Effect (aka Builder) and shows you why you’ll want to use it inside your Media Composer workflow. Plus, learn how to isolate effects using matte inputs.

Avid Media Composer Fries n’ Shake Add-On Sales Opportunities Video

By Adam Noyes 0 Comment January 10, 2018

This week’s Fries n’ Shake add-on sales opportunities video highlights the various accessories a customer using Avid Media Composer might also need. Whether it’s software or storage any editor using an NLE like Avid Media Composer will probably need some additional equipment down the line. 

WWE Gets Ready to Rumble with Sapphire & Continuum

By Jim Bask 0 Comment June 15, 2017

The WWE universe is about as diverse as its wild, larger-than-life wrestling characters. The award-winning media organization reaches 650 million homes across the globe with original programming on the WWE Network, reality shows on E!, and films that are both produced and released through WWE Films.

Boris FX updates Sapphire 11, Continuum 11 & Mocha VR

By Jim Bask 0 Comment April 20, 2017

Boris Continuum 11 adds new tools for VFX, motion graphics and finishing including Primatte’s chromakeyer. 

NAB 2017 Product Announcements

By Jim Bask 0 Comment March 3, 2017

We’re previewing major new versions of Sapphire and Continuum at NAB featuring significant updates in keying, licensing, tracking, and 360/VR. Our engineers are busy working on your top requested new features.

Last Day to Save Big on Boris FX, GenArts, or Imagineer Products!

By Jim Bask 0 Comment November 29, 2016

blackfriday_master_last_day_to_saveSale Ends TONIGHT at Midnight PST!

Last Chance to Save Big

*Sale is limited to one product purchase per customer. Node-locked licenses only.

50% off all bundles or 25% off any individual Boris FX, GenArts or mocha Pro product New purchases, upgrades & annual subscriptions included.

Black Friday: Boris FX Sale – Up to 50% Off Professional VFX Tools for Artists & Editors

By Jim Bask 0 Comment November 18, 2016

We’re happy to announce this years’  Boris FX / Imagineer / GenArts Black Friday Sale with our reseller channel partners. As the sale has special limitations, please read the notes closely.  

In order to provide you with enough time to effectively prepare for this promotion, we are extending this information to you now.

Review – Genarts Sapphire 10 for Media Composer

By Jim Bask 0 Comment October 26, 2016

Well Ladies and Gentlemen, we are definitely in an interesting time! I’ve written this review on the heels of probably the second biggest announcement in our industry in recent memory, and the funny thing is that the same company was behind both big news announcements. Boris FX’s purchase of Imagineer Systems was a groundbreaking purchase as, at the time, it gave editors the hope of having Mocha tracking capabilities in their NLE timelines and, needless to say, Boris FX and Imagineer Systems delivered. Big time.

Boris FX and GenArts Announce Significant Merger of Industry-Leading Visual Effects Software Companies

By Jim Bask 0 Comment September 13, 2016

Boston, MA, USA – September 9, 2016 – Boris FX™, the leader in integrated VFX and workflow solutions for video and film, has signed a definitive agreement to acquire GenArts Inc., developers of premium special effects plug-ins. GenArts’ renowned flagship product, Sapphire™, is a gold standard for high-end visual effects creation at leading film studios and broadcast facilities around the world.