Why Livestreaming Could Transform Your Brand
By Jim Bask
Harvey Cossell, Head of Strategy of CMO by Adobe, created this article on how livestreaming can alter your brand.
On 6 January 2016, a puddle formed in Newcastle. It was 1.5 metres wide and blocked a popular pedestrian route, making it difficult for pedestrians to get across. So far, so innocuous.
But when a local marketing agency pointed a camera at it and livestreamed people’s often comedic efforts to cross this harmless puddle, it attracted an audience of almost 20,000 viewers on Periscope and became an instant online sensation.
Palo Alto, CA, April 18, 2017 – Today at the annual F8 developer conference, Facebook announced new partnerships and integrations for Workplace, its collaboration platform, to help organizations simplify day-to-day workflows and enable richer collaboration with Live video. 
One of the conundrums with creating in-house video can be how not to take the content out-of-house to get it to your in-house audience. If your building or campus was wired for closed circuit television you have no problem. But few are, and that’s not an expense that most schools, government facilities, or corporations want to undertake.
Commercial Integrator talks to Francesco Scartozzi, director of sales — Americas, for Matrox about the company’s 
