SXSW Live Connects Multiple Downtown Austin Locations via NDI®
By Adam Noyes
March in Austin, Texas means South by Southwest, or SXSW, the annual conference and festival celebrating the convergence of the interactive, film and music industries. Last year, SXSW visitors booked nearly 13,000 Austin hotel rooms at an average of five nights each. The economic impact of SXSW 2018 on the city was an estimated $350 million.