Why Livestreaming Could Transform Your Brand

By Jim Bask 0 Comment May 9, 2017

Harvey Cossell, Head of Strategy of CMO by Adobe, created this article on how livestreaming can alter your brand. 

On 6 January 2016, a puddle formed in Newcastle. It was 1.5 metres wide and blocked a popular pedestrian route, making it difficult for pedestrians to get across. So far, so innocuous.

But when a local marketing agency pointed a camera at it and livestreamed people’s often comedic efforts to cross this harmless puddle, it attracted an audience of almost 20,000 viewers on Periscope and became an instant online sensation.