American Cancer Society Embraces Live Video Production
By Jim Bask
In addition to fighting cancer, the American Cancer Society (ACS) embraces emerging technology in outreach for education and fundraising. In this video, Andy Huff, Sr. Dir. Multimedia Services for ACS shares how media production technologies have allowed them to achieve high production values while expanding from studio-based to remote production. By embracing new social media and online distribution, they have been able to multiply the sizes of audiences reached in their live-streaming from 15,000 impressions to over a million.