Taking Viewers on a Virtual Walk to End Bladder Cancer
By Jennifer P
In response to the challenges posed by the COVID-19 pandemic, the Bladder Cancer Advocacy Network (BCAN), a national nonprofit organization dedicated to supporting patients and advancing bladder cancer research, transformed its traditional annual fundraising walk into a virtual event. With the aim of engaging a widespread audience and maintaining cost-effectiveness, BCAN collaborated with Social180Group, which introduced a remote production workflow solution centered around LiveU Studio—a cloud-based, all-in-one solution.