“Vimeo has always been committed to preserving and delivering the highest quality video and our move into 360 expands our premium video technology solution to 360 filmmakers,” said Sara Poorsattar, Vimeo’s director of video product, in a statement.
Shama Hyder, Founder and CEO of Marketing Zen Group wrote this piece on how VR and AR are changing the digital marketing world.
The future is here. Virtual reality and augmented reality have been blowing minds in the world of gaming for some time now, but there’s a lot more to these cutting-edge technologies than just letting you outrun zombies in a post-apocalyptic world. VR and AR have many other applications – particularly in business and digital marketing.
Never before have businesses been able to build billion-dollar valuations in so little time. Never before have incumbent enterprises been able to go out of business so quickly. Disruption is now commonplace, and augmented reality (AR) is emerging as yet another avenue to turn industries on their heads. But what direction will this new technology take?
Thomas Coughlin wrote this great piece for Post Perspective regarding the future of VR
The HPA Tech Retreat, run by the Hollywood Professional Association in association with SMPTE, began with an insightful one-day VR seminar— Integrating Virtual Reality/Augmented Reality into Entertainment Applications. Lucas Wilson from SuperSphere kicked off the sessions and helped with much of the organization of the seminar.
The seminar addressed virtual reality (VR), augmented reality (AR) and mixed reality (MR, a subset of AR where the real world and the digital world interact, like Pokeman Go). As in traditional planar video, 360-degree video still requires a director to tell a story and direct the eye to see what is meant to be seen.
Mocha VR introduces the exciting new capability to work on 360 video projects inside of Avid Media Composer.Mocha VR
New! Mocha VR is a groundbreaking new software tool bringing high-end visual effects and post-production workflows to 360°/VR filmmaking.
The Uni360 is built to last with its solid aluminum core and support arms is proud to say its the world’s first universal HD 360 Video gear that now supports over 15 different HD action camera models that can produce HD 360 Video with resolutions as high as 12,000 by 6,000 pixels in some cases.
Just like with VR headsets, some camera rigs are fairly basic while others come fully loaded, ready for serious enthusiasts to drool over.
In 2017, I expect to see some major improvements in the world of AR and VR headsets, as well as the range and quality of content created for those devices.
I’m not an early adopter. I’m probably too slow to be a regular adopter. So while I’ve read stories about the transportive power of virtual reality, it’s always been too hypothetical to resonate.
Virtual reality and 360-degree virtual reality: Everyone seems to be talking about it nowadays. But what is it exactly, and how does it work? First, you must know that there are two sides to the VR coin: