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Tag: virtual reality

Revolutionizing Digital Marketing: Virtual Reality and Augmented Reality

By Jim Bask 0 Comment March 10, 2017

Shama Hyder, Founder and CEO of Marketing Zen Group wrote this piece on how VR and AR are changing the digital marketing world.

  The future is here. Virtual reality and augmented reality have been blowing minds in the world of gaming for some time now, but there’s a lot more to these cutting-edge technologies than just letting you outrun zombies in a post-apocalyptic world. VR and AR have many other applications – particularly in business and digital marketing. 

Why the Potential of Augmented Reality Is Greater Than You Think

By Jim Bask 0 Comment March 9, 2017

Never before have businesses been able to build billion-dollar valuations in so little time. Never before have incumbent enterprises been able to go out of business so quickly. Disruption is now commonplace, and augmented reality (AR) is emerging as yet another avenue to turn industries on their heads. But what direction will this new technology take?

HPA Tech Retreat takes on realities of virtual reality

By Jim Bask 0 Comment March 6, 2017

Thomas Coughlin wrote this great piece for Post Perspective regarding the future of VR 

The HPA Tech Retreat, run by the Hollywood Professional Association in association with SMPTE, began with an insightful one-day VR seminar— Integrating Virtual Reality/Augmented Reality into Entertainment Applications. Lucas Wilson from SuperSphere kicked off the sessions and helped with much of the organization of the seminar.

The seminar addressed virtual reality (VR), augmented reality (AR) and mixed reality (MR, a subset of AR where the real world and the digital world interact, like Pokeman Go). As in traditional planar video, 360-degree video still requires a director to tell a story and direct the eye to see what is meant to be seen. 

Mocha VR 360 video plug in for Avid Media Composer

By Jim Bask 0 Comment March 3, 2017

Mocha VR introduces the exciting new capability to work on 360 video projects inside of Avid Media Composer.Mocha VR
New! Mocha VR is a groundbreaking new software tool bringing high-end visual effects and post-production workflows to 360°/VR filmmaking.

Uni360 now supports over 15 different camera housings for 360 Video

By Jim Bask 0 Comment February 27, 2017

 

The Uni360 is built to last with its solid aluminum core and support arms is proud to say its the  world’s first universal HD 360 Video gear that now supports over 15 different HD action camera models that can produce HD 360 Video with resolutions as high as 12,000 by 6,000 pixels in some cases. 

Making the Virtual a Reality (Here’s What a VR Project Entails)

By Jim Bask 0 Comment February 3, 2017

Just like with VR headsets, some camera rigs are fairly basic while others come fully loaded, ready for serious enthusiasts to drool over.

VR, AR will be very real in 2017

By Jim Bask 0 Comment February 3, 2017

In 2017, I expect to see some major improvements in the world of AR and VR headsets, as well as the range and quality of content created for those devices.

Five Ways To Incorporate Virtual Reality Into Your Marketing Campaign

By Jim Bask 0 Comment January 16, 2017

Virtual reality and 360-degree virtual reality: Everyone seems to be talking about it nowadays. But what is it exactly, and how does it work? First, you must know that there are two sides to the VR coin:

Intel: Merged Reality Will Change Video

By Jim Bask 0 Comment January 16, 2017

Intel kicked off the CES 2017 event announcing it’s investment in multiple technologies and also as a home for innovation in Virtual Reality — or the more advanced Merged Reality.

Virtual Reality is a Renegade Technology That’s Disrupting the Creative Process

By Jim Bask 0 Comment January 12, 2017

Framestore VR Studio creative director Resh Sidhu on the questions, challenges, and creative opportunities in VR storytelling.