Valere Studios Builds an Entirely New Business – and Business Model – Around the Roland VR-4HD HD AV Mixer
By Adam Noyes
The Roland VR-4HD is a powerful switcher device from Roland with built in streaming capability. This is a very exciting addition to the Roland catalog, so we wanted to share a case study, of some users already using this great product.
Check out some highlights from a case study on the VR-4HD from Roland, below.
As Facebook Live allows the world’s leading social-media site to evolve into a more deeply connected marketing platform for brands, the way that content is developed and produced for that live-streaming capability must evolve as well. That’s going to take new tools, and Valere Studios, a new creative company based in Cincinnati, has found the tool it needs: the Roland VR-4HD HD AV Mixer, which has become a cornerstone of the facility’s technical and creative endeavors. Valere Studios Founder Leslie Fultz came into the nascent live-streaming content development business like many in new media – from a completely different profession. Until two years ago, he was running a successful commercial cleaning business, of which he was not only the owner but also the company’s main marketer and social-media expert. He discovered he enjoyed the social media aspect so much that he started Valere Studios last year in a 700-square-foot space. His first two live-streamed productions – Music Live and More with Les, which promotes Valere Studio’s capabilities – were so successful that he moved Valere Studios into a new space more than twice as large, as studio and remote productions rapidly increased.
The cornerstone of Fultz’s new venture is the Roland VR-4HD HD AV Mixer, which provides Valere Studios with virtually everything needed, in a single and affordable unit, to create broadcast-quality live-streamed audio and video productions. “The Roland VR-4HD has made me into the kind of content creator and producer you need to be for live-streamed marketing,” he explains. “Two years ago, I had never run a camera; now, we’re doing minimum three-camera shoots for our productions, and the Roland VR-4HD is the hub for all of that production. It’s not just part of the production process – it’s been part of my entire entrepreneurial process. We’re excited about helping people and organizations broadcast their message on social media at a professional level. Using the VR-4HD, multi-camera switching, high-quality sound, and graphics can be introduced into a Facebook Live stream, or on a YouTube channel or website, with the VR-4HD providing a true turnkey broadcasting solution.”
Fultz first became acquainted with the VR-4HD merely a matter of months ago: “I discovered the Roland VR-4HD by watching a video from this year’s CES convention in January. I was immediately struck by its capability – a lot of punch in a small package. I was looking at products from other manufacturers, and they cost three times the amount to get the same types of functions, and the VR-4HD still had more options for inputs, outputs and built-in sound.”