Webinar Promotion Tips and Tricks
By Jennifer P
Tracey Shaw from Digital Joy recently posted an article discussing why webinars are so important and effective marketing tools for your company. Hosting webinars connects you directly to your target audiences to share your knowledge with them. But, you need people to show up to your webinars to make it count. You need to be able to promote your webinar effectively in order to have people watch the webinar you worked so hard on putting together. In the article, Tracey goes over webinar promotion tips and tricks to hep you have a successful webinar.
1. Start with a great title – Capture your audience’s attention!
First impressions are key. If you want someone to register, you have about 5 seconds to intrigue them with a title that will entice them to investigate further. Attention spans are short, and people are saturated with content all the time, so a concise, compelling, snappy title is vital to the success of your webinar.
2. Create an informative landing page
You got their attention with the title, now it’s time to reinforce the value on the landing page. Here you dive into the details, giving the classic “Who/What/Why/When.” On this page, you need the following:
- brief bios and pictures of your presenters
- an explanation of what will be covered
- date and time.
As a rule, be as brief as possible (bullet points are your friend!) and reinforce the value of attending.
3. Co-market with your host
If your webinar presenter is not from within your company, this presents a great opportunity to co-market. It’s in their best interest to get more attendees, too, so encourage them to post on social and hit their contact lists.
4. Have an email plan
A structured email plan will help you spread the word. At the minimum, you should be sending email promotions and reminders:
- Two weeks in advance
- One week in advance
- The day before
- The hour before.
Segment your emails for different audiences, and experiment with including relevant blog posts, eBooks, or other content on similar topics.
5. Blast on social
Similar to email, a structured social plan helps you promote your webinar to a wider audience. Use a scheduling tool like Hootsuite to post to all your social accounts about your upcoming webinar once a week for the weeks leading up to your webinar.
6. Experiment with paid media
Paid social is a great way to capture audiences beyond your email list or followership. A LinkedIn campaign can be a great way to attract interested parties who might not interact with you otherwise. Create a budget and try using LinkedIn ads, Facebook or Instagram ads, and targeted Google ads for at least two weeks before your webinar.
7. Put it on your homepage
Your homepage is your top visited website page. Leverage it to get attendees to the webinar by including a web section, a bottom corner pop-up, or a full-screen pop-up promoting it. It also indicates that your entire company supports the webinar and the content you are pushing.
Read the full article from Digital Joy HERE
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