What do you need for a successful virtual event?
By Jamie G
Anthony Burokas writes a great article on Streaming Media Producer on his “Three Tiers of Hybrid” events and how to be successful when producing virtual events. Burokas says “Virtual events are here to stay, from basic one-way webinars to highly produced, interactive simulations of the in-person experience” Lets go over the three tiers.
High-Level Hybrid Event
High-level hybrid events are complex and take just as much people and organization as an in-person events. Burokas has experience producing these kind of events on cloud applications such as Zoom, Webex, Microsoft Teams and more. In his expereince these events are more than just a “meeting” or “seminar.”
I’ve worked on several of these, and they are very successful in reaching audiences that would not have attended the in-person event, due to time, cost, location, other obligations, etc. Moreover, hybrid events can leverage top talent to speak at these events and interact with the audience (through polls, chat, and more) in ways they couldn’t do if they were just onstage in person. Plus, with no travel costs, hotel nights, food costs, and expenses (on top of the speaking fee), costs to bring in top talent for just an hour are greatly reduced.
Anthony Burokas
Mid-Level Hybrid Event
Burokas describes mid-level hybrid events to a more straightforward approach. These events use various production platforms to deliver live produced and pre-recorded content to audiences. “Sometimes delivering pre-recorded “look-live” content is even better because it can be made very dynamic through editing, AND the presenters are simultaneously available to comment and reply to the audience in the text chat, directly answering questions that they would not have been able to if they were focused on making the presentation.” says Burokas.
Low-Level Hybrid Events
These types of events leverages a business chat application, like Zoom, Teams, etc, and the entire event happens in this platform. These events can be produced faster and are successful in reaching an audience that would not attend an in-person event.
Check out the full article here!