What Livestreaming Tools Are Best for Your Business?
By Jim Bask
Featuring NewTek TriCaster Mini
As business owners experiment more with live video, the choices in livestreaming tools are becoming increasingly diverse. For software and accessory makers, word of mouth and user acquisition are crucial to solidify top-of-mind status early on, before the market for SMB livestreaming tools reaches oversaturation and eventual consensus.
Selling points you’ll hear will range from cloud convenience to budget-conscious rental rates and everything in between. Expanding on this discussion, Luke Watson spoke with Small Business Trends at the offices of Roker Labs to narrow down live video innovations you should be aware of.
With 10 years of experience in the worlds of celebrities, influencers, movies and music and connecting people to their passions, Watson has long recognized the power of live streaming video. As director of Roker Labs (a unit of Al Roker Entertainment, Inc.), he pioneers new technologies and methods to transform viewers into participants across leading social broadcast platforms, such as Facebook Live, Twitch, and Twitter….[continue reading]