When Fan Engagement is Literally Everything
By Jennifer P
The Savannah Bananas, a growing franchise, faced the challenge of expanding their reach, increasing fan engagement, and boosting revenue through ticket and merchandise sales. They aimed to introduce viewers to the sport and entertainment elements to generate brand loyalty and a dedicated fan following. Traditional live production methods were deemed cost-prohibitive.
The solution involved the implementation of LiveU’s EcoSystem and Remote Production Solution. LiveU’s IP bonded cellular encoders were used for connectivity, while a REMI production workflow allowed the production team to create a multi-camera live-streamed broadcast with the same gear and crew as their home base in Savannah, Georgia. This solution eliminated concerns about connectivity in different stadiums and venues.
As a result, thousands of viewers tuned in every night, and the quality of the broadcasts attracted the attention of broadcasters like ESPN and NESN. This innovative approach not only saved costs but also enhanced fan engagement, resulting in increased revenue streams from ticket and merchandise sales.
The workflow involved the LU800 production-level field unit connecting to multiple camera sources positioned throughout the stadiums, including cameras in the press box, high home, and center field. Lightweight LU300S encoders were deployed to on-field cameras, transmitting live feeds back to LiveU receivers in the Bananas control room. The show was then switched live and distributed as part of the live broadcast on YouTube.
In the words of Chad Reese, Coordinating Producer of the Savannah Bananas, the entire LiveU EcoSystem simplified the production process, enabling them to deliver high-quality broadcasts and quickly move on to the next one.
Read the full case study from LiveU HERE
Learn more about LiveU LU800 HERE
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