Why Do I Need Cellular Bonding?
By Jamie G
LiveU’s recent article explains LiveU’s history of cellular bonding and why cellular bonding is essential for broadcasters. Many live streamers do it all from the push of a button on their phone, but when they need a more robust solution an encoder like the LiveU Solo will do the trick.
History of Cellular Bonding
Twelve years ago: LiveU patented the first cellular bonding solution. This saved money on satellite and microwave trucks which brought on the attention on major news organizations. LiveU became the standard for news reporting.
Three years ago: LiveU took their cellular bonding technology and incorporated it into a smaller, plug-and-play encoder. This technology targeting the online streaming market, which we know today is growing by the day.
Today: So many people are live streaming, especially since the pandemic since it can bring people together at a distance. Streaming from your cell phone is good to get your foot in the door with live streaming, but a lot can go wrong.
We commonly hear people say “If I can go live on my cell phone, why do I need cellular bonding?” Short answer is, your one network cannot guarantee you will stream at the quality you want. Long answer is bandwidth is always fluctuating depending on different variables like your geographic location, people on the same network in your area, if you are inside or outside, and more. If the one network has little to no bandwidth your stream will either look pixelated or not even show up at all.
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Many content creators started streaming outdoors using their cell phones simply because there was no alternative way to do it that they were aware of OR other solution were just out of their price range. Besides the bandwidth issues that come with mobile streaming from your cell phone, other hiccups include someone calling your phone (yes, the phone you are using to stream!) which can disrupt the content or end the stream completely. What else? Your phone needs to be free so you can use it to interact with your community. Isn’t that what producing live is all about?
LiveU
The LiveU Solo uses cellular bonding technology (LRT) which adds reliability to video encoding. LiveU’s LRT technology will keep your stream in HD quality. Cellular bonding is what content creators need for it’s reliability and high quality.
Check out the full article here!
Learn more about LiveU here!