Why Live Streaming Is Vital for Theater’s Second Act
By Jamie G
“Far from disappearing when live performances started to come back, live streaming did the one thing everyone wanted it to do—it got better.”
Julian Mitchell
Julian Mitchell recently wrote a blog on The Beat covering how live streaming is vital for live performances. Since the pandemic, theatres took a huge loss, but live streaming has kept them afloat and will continue to get better and help live performances share their talent.
A great example of a theatre using live streaming is the Apollo Theatre in New York. The Apollo added a new virtual stage that creates a live streaming space for this venue. They use their virtual stage to host multiple events.
“Branching out into the digital space has allowed us to bring Apollo programming much farther outside of our reach for in-person programming, and reach new potential audiences.”
Kamilah Forbes, Apollo Theatre Executive Producer
Another example is the National Theatre in London. They created “NT at Home” which branched of their “NT Live” platform that was pre-pandemic. NT Live was a way to broadcast their plays in cinemas. NT at Home allowed sixteen million people to watch their content during the lockdown. The continue to promote plays for NT at Home.
If you are looking to start your streaming journey, Mitchell suggests Switchers like the YoloBox Pro and Roland V-02HD MK II if you want any kind of multi-camera production.
Check out the full article here!