Why Shouldn’t Your Church be on Television?
By Jennifer P
In the blog post “Why Shouldn’t Your Church be on Television?” by Phil Cooke for Church Production, the author argues that traditional broadcast television remains a valuable platform for pastors and ministry leaders despite the rise of digital media. Cooke offers several reasons why television is still relevant and impactful for spreading religious messages.
Firstly, Cooke explains that as new media platforms emerge, older ones adapt rather than disappear. Television has continuously adjusted and found its place alongside digital platforms, ensuring its viability. Television’s wide reach is evident in its ability to broadcast major events like the Super Bowl and the Academy Awards, demonstrating its power in reaching a broad spectrum of viewers.
Additionally, television is accessible to diverse audiences and demographics. Many people inadvertently discover religious programming while channel surfing, leading to transformative experiences. This accessibility makes television an effective evangelism tool.
Cooke also highlights the perceived credibility of broadcast television. Despite growing polarization and bias, TV is often seen as a more authoritative and reliable source of information compared to other media. This credibility helps religious content gain viewers’ trust, particularly during emergencies and crises.
Television provides a communal viewing experience, with traditional broadcast and cable TV still having core channels that a majority of the audience watches. This shared experience fosters a sense of togetherness and enhances the impact of religious programming. Moreover, the multisensory appeal of television—combining visuals, spoken word, and music—creates engaging and memorable experiences that resonate deeply with viewers.
In conclusion, Cooke asserts that television is far from obsolete and remains a potent tool for pastors seeking to amplify their evangelism strategy. Its remarkable reach, perceived credibility, communal nature, and multimedia capabilities make it a compelling choice for sharing a message of hope with a diverse and widespread audience.
Read the full article by Phil Cooke for Church Production HERE