The Miami HEAT are on a mission to maximize revenue for digital content. The professional basketball team, based in Miami, Florida, employs 18 full-and-part-time employees in its Media Production Department. They create a wide range of content to engage fans during in-arena broadcasts, on HEATV, and on the team’s website, HEAT.com. “Now more than ever, we are finding ways to monetize content,” states Ed Filomia, Sr. Director, Broadcast Services, Miami HEAT.

Today, the HEAT have 240 terabytes of Avid NEXIS storage, which provides the access, speed, increased throughput and reliability the HEAT need to accelerate 4K mastering workflows and edit bandwidth-intensive media in real time. Avid NEXIS works with Adobe Creative Suite and Avid’s MediaCentral platform to accelerate media production. And it provides the HEAT with protection for uninterrupted online production—a critical benefit for hurricane-prone Miami.

“Avid NEXIS is one of the best storage solutions in the market today,” notes Fernandes. “I think the beauty of Avid NEXIS is that it’s simple. It handles the bandwidth. It’s reliable. Plus, Avid is open; it works agnostically with other solutions.”

Challenge

Maximize opportunities for monetizing content.

Solution

Avid NEXIS, software-defined storage platform for unrivaled media performance, scalability, and reliability.

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