Online Video Platforms BrandLive Streamlines It’s Workflow with Roland VR-4HD
By Adam Noyes
BrandLive is a live streaming platform which allows brands and retailers to interact with their audiences in the form of training and direct messaging. BrandLive’s Live streaming workflow depends on Roland VR-4HD.
Check out some highlights from a case study from Roland on this workflow, below.
Live interactive video platform Brandlive is a vehicle for brands and retailers to interact with their audiences for training, marketing and e-commerce use cases, with a software platform that clients can use to execute live video events and pre-recorded video-based training events. Recently, Brandlive added a key element to its digital production workflow with the Roland VR-4HD All-in-One AV Switcher.
Ethan Burke, Director of Production, Brandlive, notes, “We’re using the Roland VR-4HD for our live productions. This product has been great for us. One of the features that I love is just being able to bring all of our camera sources into this unit via HDMI, monitor our shots on the multi-viewer, and be able to live-switch between them, and then being able to send out the live switched feed via USB3 directly into a laptop for encoding and broadcast. Having the integrated audio mixer with the Roland just simplifies our workflow overall. At Brandlive, our customers expect a seamless and professional experience, and the Roland VR-4HD is a production tool that helps us deliver on that promise.”
Brandlive recently streamed and produced a live, interactive product training for Danner boots who recently shipped new platforms into Cabela’s stores. The VR-4HD AV Switcher was used to mix audio sources, video cameras and then sent that AV signal through the USB3 port to a computer for encoding and streaming to Brandlive’s video platform.
