Outlook: Three Trends Driving Workflow Efficiency
By Jennifer P
In a recent article for Post Magazine, Dave Colantuoni wrote about three new trends he sees influencing content creation and production that will continue to grow into 2023.
It’s certainly true that the demand for streaming content has increased significantly in recent years and shows no signs of slowing down. This has led to a proliferation of new streaming platforms and a significant increase in the amount of content being produced to meet this demand. As a result, there has been a lot of investment in content creation, and this trend is likely to continue as more and more people turn to streaming services as their primary source of entertainment.
One of the key trends that has emerged in response to this increase in demand for streaming content is the rise of episodic television. With streaming platforms offering the ability to release entire seasons of a show at once, there has been a shift towards producing content in shorter, more easily digestible chunks. This has led to a proliferation of serialized storytelling, with many shows releasing new episodes on a weekly basis.
Another trend that has emerged in response to the increase in streaming content is the use of micro-teams to produce content. With the need for more content than ever before, it has become increasingly common for smaller teams to work on specific projects, rather than having a larger group of people working on a single show or movie. This allows for more flexibility and agility in the production process, and allows teams to respond quickly to changing demands and trends in the industry.
Redesigning production workflows to maximize efficiency
It’s certainly true that production teams are operating on faster timelines and have to consider a growing list of factors when producing content. In order to meet these demands, it is important for service providers to create efficient workflows that allow production teams to complete their projects as quickly and efficiently as possible.
One way that service providers are doing this is by implementing new technologies into the production pipeline. For example, the use of cloud storage and cloud-based tools has become increasingly common, as it allows teams to access and share files and resources from anywhere, at any time. Similarly, the use of machine learning (ML) and artificial intelligence (AI) has become more widespread, as these technologies can help automate certain tasks and processes, freeing up time for other tasks.
One area where these technologies have been particularly useful is in the review and approval process. By using cloud-based tools, teams can conduct quick reviews and approvals on-set, rather than having to wait until later in the production process. Similarly, the use of AI and ML for dubbing and captioning has allowed these tasks to be completed earlier in the production workflow, which can help speed up the overall process.
Overall, it seems clear that the adoption of new technologies like cloud storage, machine learning, and artificial intelligence is helping to introduce efficiencies into the production pipeline, and is likely to continue to do so in the future.
Cutting production cost through cloud-based workflows
Production teams often face budget constraints when producing content, and the use of cloud-based tools and services can help them maintain efficient workflows while staying within budget. By leveraging the cloud, teams can access a broader range of talent and resources, and can scale up or down as needed to meet changing demand.
One way that production teams are taking advantage of the cloud is through subscription-based models, which allow them to pay for only the services they use when they need them. This can help teams transition their infrastructure spend to operational expenses (OPEX) and gives them the flexibility to gradually migrate their software licenses to the cloud as they embrace hybrid cloud deployment models.
Overall, the use of cloud-based tools and services can help production teams maintain efficient workflows and access a wider range of resources, while also providing them with the financial flexibility and operational agility they need to navigate the rapidly changing media marketplace.
Read the full article from Post Magazine HERE