How GMedia tells great stories in no time with Camera to Cloud
By Jennifer P
In the blog post “How GMedia tells great stories in no time with Camera to Cloud” by Atomos for Videomaker, the creative agency for Green Machine Ensembles at George Mason University, uses a Camera to Cloud (C2C) workflow to streamline their video production process. Senior producer Joshua Cruse shares his experiences and highlights the advantages of this innovative approach:
Joshua Cruse, a musician turned videographer, started capturing musical performances at George Mason University with a simple camera. As GMedia evolved, he built a team to capture various events, from candid shots to social media content.
Before adopting the C2C workflow, GMedia faced challenges with traditional video production, including long wait times for media off-loading and the struggle to keep up with evolving post-production needs.
The transition to C2C began with the integration of Atomos Connect module for Ninja and Frame.io, tools already in use by GMedia. The continuity of using Atomos devices from the late 2010s to the mid-2020s provided a sustainable and cost-effective solution.
C2C significantly improved the workflow by allowing near-instant file uploads to Frame.io through Atomos Cloud Studio. This accelerated the editing process, enabling the team to create quick social media edits and meet tight deadlines.
Josh emphasizes the value of time as a non-renewable resource and highlights how C2C has made the team’s life easier. The C2C workflow includes Atomos monitor-recorders with C2C connectivity, providing accessibility from anywhere.
A real-world example from April 2023 illustrates the flexibility of C2C. When a team member couldn’t attend an on-site production due to injury, they remotely edited footage in near real-time, showcasing the adaptability of the workflow.
For GMedia, C2C is not just a short-term solution but a transformative way of creating content efficiently. The workflow saves time, promotes collaboration, and ensures a quick turnaround without compromising recording quality.
In conclusion, GMedia is committed to using C2C as long as Frame.io and Atomos support it, signifying the enduring impact of this innovative workflow on their storytelling process.
Read the full blog post by Atomos for Videomaker HERE
Learn more about Atomos HERE