All change at Atomos: Atomos 2.0 starts to take shape
By Jennifer P
In a recent blog post by Andy Stout for RedSharkNews, the atmosphere at Atomos is electric as the company undergoes significant changes and developments. The return of Jeromy Young as CEO marks a surprising twist, signaling a new chapter for the company. Furthermore, the appointment of Peter Barber, co-founder of Blackmagic Design, as the new COO adds to the excitement, with Barber expressing his enthusiasm for contributing to Atomos’ global impact and brand.
Amidst these changes, Atomos also announced several product-related updates aimed at enticing both current and prospective users. These include the reintroduction of a three-year warranty on core products, an OS11 upgrade path for Ninja V/V+ at a nominal fee, and a six-month free trial of camera-to-cloud functionality. Additionally, Atomos Connect is being offered at a discounted price, demonstrating the company’s commitment to enhancing its product range and services.
Looking ahead, there’s speculation about potential developments in product offerings, particularly concerning Blackmagic RAW recording compatibility. Young expressed openness to incorporating such features, emphasizing Atomos’ role as a neutral platform for recording technologies. Moreover, Atomos continues to expand its ProRes RAW ecosystem, with support for nearly 60 cameras, along with plans for enhanced H.265 options and NDI support.
At the corporate level, Atomos is undergoing a restructuring and recapitalization process, with plans to return to stock market quotation in the near future. Barber’s expertise in negotiating acquisitions, highlighted by his tenure at Blackmagic, suggests a strategic direction towards expanding into adjacent markets. Overall, the stage is set for Atomos to embark on a new phase of growth and innovation, with anticipation building for what lies ahead.
Read the full article by Andy Stout for RedSharkNews HERE
Learn more about Atomos HERE