From Disruption to Demand: How AIR’s Vision for Cloud and AI Production Is Now Industry Standard
By Stephanie R
At AIR, the pace of growth has accelerated rapidly, especially in live sports, but also in music, reality, and live events. After years of championing software-defined workflows, dispersed REMI, cloud production, and AI-powered camera tracking, the company is now seeing the industry embrace what once seemed too disruptive.
When AIR debuted at NAB several years ago, the vision was clear but ahead of its time. Despite winning both the NAB Technology Innovation Award and NAB Product of the Year, many attendees were still focused on traditional “old-iron” production gear. Interest was polite, but skepticism was high.
This year’s NAB Show told a different story. Attendees arrived asking directly about AI tracking and dispersed REMI workflows. What was once viewed as radical has now become essential.
AIR’s lean approach, backed by trailblazing customers and forward-looking investors, allowed the company to continue building despite early challenges. Today, that persistence is paying off — as the future of live production aligns with the solutions AIR has been perfecting all along.
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