Broadfield to host the first U.S. demonstration of AVORA in its Partner Pavilion, Booth #613, at NAB Show New York, October 21–22, 2026
MINEOLA, N.Y. — Broadfield Distributing Inc., a value-added distributor of professional video, Broadcast and Pro AV technology, today announced the newest addition to their product line as a distributor for Grass Valley’s new AVORA all-in-one live production system. The addition gives Broadfield’s dealer and systems integrator network a new solution for simplifying live production, supported by Broadfield’s product expertise, sales engineering resources and commitment to dealer success.
To introduce the system to the U.S. market, Broadfield will host the first United States demonstration of AVORA in its Partner Pavilion, Booth #613, at NAB Show New York, October 21–22, 2026, at the Javits Center in New York City. Attendees are invited to see AVORA in action and explore how its integrated approach can support their customers’ live production needs.
“Broadfield’s established dealer network and experience supporting systems integrators make them a valuable partner for AVORA.” said Jonathan Lyth, Product Director – Live Applications and Enterprise Media at Grass Valley. “Their relationships across live events, sports, education and houses of worship will help us reach production teams looking for a more integrated and straightforward way to deliver live content.”
A Complete Production Workflow in One System
Built on Grass Valley’s AMPP technology, AVORA is a turnkey, standalone solution that brings live switching, audio mixing, graphics, replay, recording, playout, monitoring and remote contribution together through a unified browser-based experience. Rather than assembling and operating multiple independent tools, production teams can manage the essential elements of a live show within one coordinated environment.
Preconfigured show templates help teams get started quickly, while the ability to save, duplicate and recall complete production setups simplifies recurring shows and events. Designed for applications including sports, live events, education, corporate communications and enterprise media, AVORA allows teams to adapt their production environment to different formats without rebuilding their workflow each time.
“Our dealers and systems integrators need solutions that help their customers produce professional live video without unnecessary complexity,” said Gary Bettan, President and CEO of Broadfield Distributing. “AVORA brings the essential production tools together in one system, and Broadfield brings the expertise and relationships to help our partners turn that capability into business opportunities. We’re excited to introduce AVORA to our dealer network and invite everyone to experience it firsthand in our Partner Pavilion at NAB Show New York.”
New Opportunities for Broadfield Dealers and Integrators
The addition of AVORA expands Broadfield’s live production portfolio with a system focused on integrated operation and repeatable workflows. Broadfield’s dedicated account managers and sales engineering team help dealers evaluate customer requirements, understand product capabilities and develop solutions around real-world production needs—not simply individual product specifications.
Visit Broadfield’s Partner Pavilion, Booth #613, on October 21–22, 2026, to experience AVORA’s U.S. demonstration debut. Dealers and systems integrators interested in AVORA can contact their Broadfield sales representative at 800-634-5178 or sales@broadfield.com for product information and dealer inquiries.
About Broadfield Distributing Inc.
Broadfield Distributing Inc. is a value-added wholesale distributor specializing in professional video, live production, streaming and AV-over-IP technology. In the video business since 1980, Broadfield supports dealers and systems integrators with knowledgeable account managers, workflow design expertise and personalized service. Headquartered in Mineola, New York, with warehouse operations in New York and California, Broadfield helps its partners deliver the technology their customers need while building successful businesses.
