A game changing opportunity for media companies
By Jim Bask
Tom Cordiner, senior vice president of global sales at Avid, explains how media companies can leverage digital tools in order to gain advantage over the competition
The consumerisation of content creation and distribution has forced media organisations to adjust to a new reality of content wherever, whenever and however consumers want it.
At the same time, declines in traditional revenue sources have required a recalibration of business approaches. The relentless pressure for operational efficiency has further challenged an industry already filled with disconnected people, tools, and workflows. These market conditions have changed everything – from workflows to business models to revenue streams.
Media organisations must work more collaboratively and efficiently, and overcome the limitations of proprietary solutions. Artists need the best tools tied seamlessly to the rest of the ecosystem. Everyone needs to be more connected at a much lower cost.
Avid is a provider of professional tools for the creation, distribution, and monetisation of media assets. We have teamed with Microsoft to cooperatively develop cloud-based solutions and services designed specifically to address these challenges.