Accelerate Your Complete End-to-End 4K Workflow — Avid MediaCentral for Post at IBC 2017
By Jim Bask
It’s no exaggeration, although it might be a little clichéd, to say that we are currently enjoying a golden age of TV. Or, to be more precise, a golden age of content, with the advent of mobile devices creating more viewing options. Conventional broadcasters are upping their game to compete with new-kids-on-the-block Netflix, Google and Amazon, who in turn are investing heavily in original series production. Who knew? Despite fears about how the online interlopers might disturb the broadcast equilibrium, it appears that the entertainment industry isn’t a zero sum game.
The statistics bear this out – take a look at this recent study by FX Networks of scripted original series. Although conventional broadcast dipped a little in 2016, the growth in online services – over 100%, year on year – far outstrips that small decline.
So, this is all great news for content creators, yes? Well, there is a sting in the tail. The growth in connected 4K/UHD consumer TVs and mobile devices, combined with better and better broadband coverage is rapidly connecting the dots in the value chain to make 4K/UHD a key differentiator for online providers like Netflix. So, the knock-on effect is that post-production studios have to up their game too, to equip their facilities for 4K/UHD production.
Avid has all the necessary components for 4K/UHD post-production in Media Composer, Avid Artist | DNxIQ and new sibling DNxIV, Avid NEXIS shared storage and the all-new MediaCentral platform, announced at IBC 2017. Collectively, these components are packaged as MediaCentral for Post. But what promises to be a real game-changer for Avid’s traditional post production customer base is a brand new element of the MediaCentral eco-system – MediaCentral | Editorial Management…[continue reading]