Avid at HPA Tech Retreat 2018: Navigating Media Production Workflows
By Jim Bask
Next week leading engineering, technical, and creative talent will once again gather in the Palm Springs area with strategic business leaders focused on post-production, film, television, and video technologies for the 2018 HPA Tech Retreat. As a Foundation Member of the Hollywood Professional Association (HPA), Avid is once again proud to support this key annual event.
Moving Media Workflows into the Cloud
If you’re attending the retreat, make sure to stop by the Innovation Zone, where Avid Solution Specialist Michael Krulik will be joined by Eliot Sakhartov, Media & Entertainment Account Manager for Microsoft in Booth #B21. Together, they will showcase the latest tools in Avid MediaCentral and Microsoft Azure to help editors and IT take advantage of near limitless scale and creative process control.
Visitors can see Microsoft Surface Studios running Avid MediaCentral | Editorial Management, Avid Media Composer (including PhraseFind phonetic search), and Avid NEXIS with SSD Media Packs. They can also see how Avid’s MediaCentral for Post solution is designed specifically for the needs of smaller post-production teams working with Avid NEXIS, enabling them to stay in sync and gain greater control over their media assets. There will also be a Microsoft Azure Data Box on hand to demo how fast, easy and secure data movement to Azure can be…[continue reading]